Bites Cafe was created as a sub-brand on a packaging project for Kohl’s. The idea was to have the store provide an environment where it’s customers could enjoy the shopping experience and feel at home. The playful design is meant to appeal specially to kids (seeing as the majority of customers are mothers), in order to keep them entertained while mom goes through the shopping list. This was a group project created in a one-summer semester along with 5 other subrands, lead by me.
Creative Director: Tom McNulty
Creative Team : Biwei Niu + Hyein Kim + Chad Mitchell